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LUXEN Movie
Miss Springmaid
Discover how an innovative ad campaign made Springmaid sheets a household name.
2016·27m·★ 0.0
"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."
LUXEN Decision Guide
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A real-world choice where the subject itself is the reason to press play, making curiosity and context part of the experience.
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Best suited to viewers who want to leave a watch with something concrete to think about or learn from.
Commitment
Light commitment · 27m
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