Finding your next obsession
Finding your next obsession

How the Amazon becomes grass.
There are 85 million cows in the Brazilian Amazon, which means three cows for each human dweller grazing today and area that was once forest. Less than fifty years ago, in the 1970s, the rainforest was intact. Since then, a portion the size of France has disappeared, 66% of which transformed into pastures. Much of this change is a consequence of government incentives that attracted thousands of farmers from southern lands. Cattle ranching became an economic and cultural banner of the Amazon, forging powerful politicians to defend it. In 2009, there was a game changer: the Public Prosecutor's Office sued large slaughterhouses, forcing them to supervise cattle supplying farms.
LUXEN Decision Guide
A real-world choice where the subject itself is the reason to press play, making curiosity and context part of the experience.
Best fit
Who it is for
Best suited to viewers who want to leave a watch with something concrete to think about or learn from.
Commitment
Light commitment · 49m
Use the runtime as a quick check against how much time you have tonight.
Start here
Read the synopsis, then check the trailer.
Read the synopsis, then check the trailer, then use the documentary cues to decide whether the tone fits.
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