LUXEN
Finding your next obsession
← Back to Movies
LUXEN Movie
Cola Wars
Explore the long and ferocious rivalry between Coke and Pepsi.
2019·1h 24m·★ 7.7
Traces the long and ferocious rivalry between Coke and Pepsi, centered on the “New Coke” debacle of 1985. For almost a hundred years, Coke had been the undisputed leader in the multibillion dollar global soda industry–stodgy, predictable, but indisputably top dog–while Pepsi had been the upstart No. 2, forever poking at its big brother with cutting edge advertising. But in 1985, in a stranger-than-fiction twist, Coca-Cola’s executives took a step so daring that no one in either company could believe it: they changed the formula of the most popular beverage on the planet.
LUXEN Decision Guide
Does this fit your night?
A real-world choice where the subject itself is the reason to press play, making curiosity and context part of the experience.
Best fit
Who it is for
Best suited to viewers who want to leave a watch with something concrete to think about or learn from.
Commitment
Light commitment · 1h 24m
Use the runtime as a quick check against how much time you have tonight.
Start here
Read the synopsis.
Read the synopsis, then use the documentary and history cues to decide whether the tone fits.
Explore the same territory
Cast
Who's in it
Tap a cast member to discover more of their work.